![]() ![]() ![]() Dash started recording his debut studio album, titled Ready Set Go!, but it was leaked and shipped before the official release date. After that version of the song had turned into a radio hit, Dash signed with Interscope Records within the following year. Shortly after its original release, Dash re-recorded the track, called "All the Way Turnt Up", featuring a added guest verse from fellow Atlanta-native rapper Soulja Boy. Dash later agreed deals with both Music Line Group after Boomman introduced Dash to the A&R representative Anthony Tate, and Interscope Records distributed Zone 4 after Tate and Dash spoke with music producer Polow da Don, who was the label's founder. He then met local entrepreneur LA da Boomman in 2009, who then signed him to his production company, Making Moves Inc. However, Dash was only credited as a featured artist.Īccording to Porter, this was just a mistake. I needed something that would catch the ears and eyes of whoever was listening or reading the name Roscoe Dash and make them want to do research on Roscoe Dash." Roscoe Dash released a song, called "All the Way Turnt Up" featuring Travis Porter, while the group released their mixtape, titled I'm a Differenter 2. Johnson says, "I needed something more marketable. He googled names of comic book heroes, and came across the name as Roscoe Dash. Perception is everything, so this time around I really just wanna take the time to make sure I’m perceived the right way and not just as “the hook guy” or the guy who makes the dope records and has the last verse or whatever.Johnson knew he had to create a new identity to start his music career. When we change as people the things we believe in change also, so we have to really take the time to sit down and pay attention to what you’re displaying to these people and how you want to be perceived. So when I’m growing up and I’m maturing as a man, I’m maturing as a father, I’m maturing as all these different things, there’s a lot of other things that change with it. ![]() So when we had the biggest record in the country with “No Hands,” I was 20 years old, I couldn’t even drink liquor back then. A lot of people don’t realize how young I was back when "All the Way Turnt Up" came out. When I first came in I was 18 going on 19. ![]() We’ve started to see that with you recently, you’ve talked about switching up your image, and then the “Roscoe 2.0” name change. So it’s a lot of different things to tune in to those people who are tuned in to us. But whenever they go and they purchase these things off of our website, they subscribe and when they subscribe they enter for the chance to either release one of the new records through their Twitter, or to actually get a free show in that region, wherever they’re selling the most merchandise. My shows are crazy so I always like to have things that are abstract and make the performance all the more better. So what’s associated with the #WHERESROSCOE tour is, we have merchandised T-Shirts, beach balls, things of that nature. So I just wanted to take the time to kind of give back to them. It actually came about with me going to look on social media and realizing that the main phrase associated with Roscoe Dash was “Where’s Roscoe?” So I was like why not take that and do something cool with it, and kind of tune in to the people? Because the people who were asking were the people who have been fans, the people who were listening to the music, who were downloading our stuff and supporting us as a whole. How can people interact with the movement? Ok so break down the #WHERESROSCOE campaign. That’s the main thing that music is supposed to be used for is making people feel good and having a good time. So I’m just about staying organic and just really creating dope music that people are gonna enjoy and party to and feel good about. People are really used to Roscoe Dash sounding a specific way, and so any time that I can keep people guessing, or make it a little bit harder for people to copy what I got going on, I’m all for that. Which is actually dope for me because it lets me know that what I’m doing is working. A lot of people are taken aback to where they can’t even give a response other than that. I think of all the people that I’ve played the record for, the response has always been that’s it’s different. I just released a record called “Right Now,” which is basically my statement that I’m coming back and I’m doing something that’s different. You’ve been dropping some singles lately and people are paying attention again. ![]()
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